While marketing the project remains our core responsibility, the effectiveness of the advertising campaign and selection of promotional media are vital to achieving the stipulated objectives. For this reason, we have set up our own dedicated in-house advertising unit staffed by a team of communications experts who have unbeatable experience in this challenging specialty area. They include professionals highly qualified in the creative aspects, media planning and buying, and campaign execution. Our expert media planners ensure maximum viewer-ship through strategic selection of channel and timing.
Beside utilizing the mass media i.e. Print and Electronic, Outdoor Advertising is occasionally selected for the bigger projects with larger budgets, when the objective is to achieve high visibility and reach the maximum number of people. Here, the major factor in achieving effectiveness is the strategic location of the billboard. We plan and develop creative concepts and then launch visually outstanding outdoor campaigns, while providing the most sought-after sites.